Padbol, a registered brand that is expanding worldwide

Innovation in the sports field is continually fueled by convergences and innovations, which give way to new disciplines. One of the most recent is Padbol, a practice that combines elements of paddle tennis and soccer in a new game dynamic.

Since its origins in Argentina, in 2010, this activity has expanded widely around the world and has become a registered mark internationally, under all corresponding legal standards. This has transformed it not only into an expanding sport, but also into an excellent business opportunity.

Padbol, a registered brand and expanding internationally

Today, Padbol is not only a sport with growing popularity on a global scale, but also a registered trademark internationally. This means that its intellectual property, as well as the industrial design of its playing fields, are protected by exclusivity rights. For this reason, to formally practice this discipline and carry out official competitions, it is necessary to obtain written authorization from this company.

In this sense, facilities officially approved for this practice have their respective authorization license, which must be placed somewhere visible within the establishment. On the other hand, each licensee also has to implement the image manual of this brand, which includes all the guidelines on the use of the isotype, logo and registration seal of the same.

This guide also establishes color and typography guidelines for all visual advertising media, whether print or digital, as well as clear standards on the misuse of brand image. Likewise, for international competitions, it determines the guidelines to identify the delegations of the participating countries. In turn, within licensed establishments, each area corresponds to a specific use described in this manual, and its use must strictly adhere to these parameters.

A business model that has driven the global expansion of Padbol

The practice of Padbol has expanded widely globally not only because of how interesting, entertaining and challenging this sport is, but also thanks to the business model of this registered brand. In general terms, franchises operate under a dynamic that favors the growth of those who invest in this activity. Regarding this, acquiring one of their licenses does not require excessive financing, and only an area of ​​60 square meters is needed, much less than that of other sports establishments.

Along with these facilities, the brand offers several tools to promote new franchises, such as special launch events with professional athletes in this sport, as well as training for staff, with official certificates. Likewise, they provide various marketing and business management strategies to promote the growth of these new businesses. All of this has favored the expansion, diversification and professionalization of this practice, which is currently present in more than 30 countries.

In conclusion, Padbol is a registered mark that provides an interesting business opportunity that is expanding around the world.